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Last updated: 21.10.2025
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1. Who we are
This Privacy Policy explains how we collect, use and protect your personal data when you visit www.korcollective.ch (the “Website”), book a class, or interact with KŌR.
Data Controller
KŌR Reformer Pilates Verbier
28 Route de Verbier Station
1936 Verbier, Switzerland
Email: hello@korcollective.ch
In this policy, “we”, “us” and “our” refer to KŌR Reformer Pilates Verbier.
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2. What data we collect
We only collect the data we need to run the studio, manage bookings and communicate with you.
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2.1 Data you provide directly
When you:

• create an account or book a class

• sign up to our newsletter or waitlist

• contact us by email, phone, social media or forms on the website

We may collect:

• Identification data: first name, last name

• Contact data: email address, phone number

• Booking data: classes booked, cancellations, attendance, membership information

• Payment-related data: last 4 digits of your card, payment status (processed via third-party provider – we do not store full card details)

• Health and preference information (optional): injuries, medical considerations, movement goals, preferences for classes or instructors when you choose to share them

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2.2 Data collected automatically
When you visit our Website, we may automatically collect:

• Technical data: IP address, browser type and version, device type, operating system

• Usage data: pages viewed, time spent on pages, clicks and navigation patterns

This may be collected via cookies, pixels and similar technologies (see Cookies section).
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3. Why we use your data (legal bases)
We process your personal data only where we have a lawful basis under data protection law (such as GDPR).
We use your data for:

1. Booking and delivering classes and services

   • To create and manage your account

   • To process bookings, memberships and waitlists

   • To send confirmations, reminders and updates about your bookings
     Legal basis: performance of a contract; legitimate interest.

2. Customer support and communication

   • To respond to enquiries and support requests

   • To follow up after your first class and gather feedback
     Legal basis: performance of a contract; legitimate interest.

3. Marketing communications (email & SMS)

   • To send you news, updates, offers, event invitations and studio announcements

   • To send you nurture sequences and community content about movement and wellbeing
     Legal basis: consent (where required); legitimate interest (for existing clients, within legal limits).
     You can opt out at any time (see Section 8).

4. Analytics and improvement of our services

   • To understand how our Website and schedule are used

   • To improve user experience, class offering, and operations
     Legal basis: legitimate interest (running and improving our business).

5. Legal, security, and compliance

   • To prevent fraud, misuse and abuse

   • To comply with legal or regulatory obligations
     Legal basis: legal obligation; legitimate interest.

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4. How we use third-party tools
To run KŌR efficiently and deliver a good digital experience, we use third-party providers who process data on our behalf (“processors”). These currently include, for example:

• Booking & studio management: Momence (class schedule, bookings, memberships, payments)

• Email marketing & automations: Mailchimp (newsletters, welcome sequences, announcements)

• Website hosting / builder: Wix (website hosting and forms)

• Analytics & pixels: Tools such as Google Analytics or Meta Pixel (where implemented and legally compliant)

Each provider only receives the data necessary for their service and is contractually required to protect it.
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5. Cookies and tracking technologies
Our Website and booking pages may use cookies and similar technologies to:

• remember your preferences

• keep you logged into your account

• measure traffic and performance

• run marketing/retargeting campaigns (where implemented and legally allowed)

Where required, we will show you a cookie banner allowing you to accept or manage non-essential cookies. You can also control cookies via your browser settings.
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6. How we share your data
We do not sell your personal data.
We may share your data with:

• Service providers / processors (as listed in Section 4)

• Professional advisers (e.g. legal, accounting) where necessary

• Authorities where we are legally required to do so (e.g. for tax, legal or regulatory reasons)

Where data is transferred outside Switzerland/EEA, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses or equivalent mechanisms).
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7. How long we keep your data
We keep your data only as long as necessary for the purposes described above, for example:

• Booking and account data: as long as you have an active relationship with us, plus a reasonable period for legal, tax and accounting requirements.

• Marketing data: until you unsubscribe or withdraw consent, or we consider the data no longer relevant.

• Technical and analytics data: for periods defined in our analytics and cookie tools.

When data is no longer needed, we will delete or anonymise it securely.
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8. Your rights
Under applicable data protection law (including GDPR, where applicable), you may have the right to:

• Access your personal data and obtain a copy

• Rectify inaccurate or incomplete data

• Erase your data (“right to be forgotten”) in certain circumstances

• Restrict processing of your data in certain circumstances

• Object to processing based on legitimate interests or to direct marketing

• Withdraw consent at any time, where processing is based on consent

• Data portability – receive data you provided in a structured, commonly used, machine-readable format in certain situations

To exercise these rights, contact us at: [info@korcollective.ch].
We may need to verify your identity before responding.
You also have the right to lodge a complaint with your local data protection authority if you believe your data has been handled unlawfully.
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9. Marketing communications
You can manage your marketing preferences at any time by:

• clicking “unsubscribe” or “manage preferences” at the bottom of our emails; or

• contacting us at hello@korcollective.ch.

If you opt out of marketing, we may still send you essential service emails, such as booking confirmations, schedule changes or important studio information.
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10. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration and destruction.
However, no system is 100% secure, and we cannot guarantee absolute security of information transmitted over the internet.
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11. Children
Our services are not directed at children under 16 without parental consent.
If we learn that we have collected personal data from a child without appropriate consent, we will delete it.
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12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will indicate the latest version.
Material changes will be communicated where appropriate (e.g. via email or a notice on the Website).
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13. Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact:
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KŌR Reformer Pilates Verbier
Email: hello@korcollective.ch
Address: 28 Route de Verbier Station, 1936 Verbier, Switzerland